current project

AKRO — the cornerstone for community

the cornerstone for community

actively building

OC / LA

pop-up market

2026

pop-up launch

2028

physical store

AKRO is a specialty coffee and co-working concept launching as a pop-up across OC and LA before growing into a permanent location in 2028. Markets, events, hosted community gatherings, and brand collabs. Building a real audience before signing a lease.

The name and the brand are rooted in community. "The cornerstone for community" isn't just a tagline. It's the operating philosophy.

This project pulls together everything I know how to do: supply chain, pricing strategy, operations design, financial modelling. The difference is the feedback loop is now real customers, not a spreadsheet.

brand shoot

AKRO coffee equipment
AKRO concept shoot
AKRO crew

what's been done

market researchFull 13-section analysis covering TAM/SAM/SOM, site scoring, competitive mapping, 3-year P&L
brand identityLogo, tagline, visual direction, and concept shoots completed
equipmentGrinder, espresso machine, and brew station spec'd and sourced
pop-up modelMarkets, events, hosted gatherings, and brand collabs in OC/LA area
supply chainVendor evaluation and bean sourcing model in progress

roadmap

Phase 1: Market Analysis + Brand Identitycomplete
Phase 2: Supply Chain + Sourcingin progress
Phase 3: Pop-up Launch, OC/LA2026
Phase 4: Pricing + Operations Modelpending
Phase 5: Financial Model + Investor Deckpending
Phase 6: Physical Store Launch2028
entrepreneurshipspecialty coffeesupply chainbrand strategypop-up operationscommunityco-workingOC / LA